Green Earth Bentonite, a U.S.-based supplier of sustainably sourced bentonite, was preparing to launch its flagship product: a natural clumping cat litter. They needed a visual identity that felt trustworthy, natural and elevated.

I created a full branding system, from logo to packaging, inspired by the rolling mountains of their mining sites in China. The logo, featuring a sunrise over the hills with subtle feline silhouettes, nods to their hero product. The clean, feminine, earthy aesthetic reflects their mission of sustainability and innovation, resonating with both pet owners and industrial partners.